the reason for all the confusion is that most curcumin info websites are actually nothing more than a commercial for a specific brand, and each claims that their brand is the best. It’s all marketing . This is the first site I found that seems to offer objective, unbiased info. Whenever you research anything on line, as soon as you read something like”this is the only product which actually works”, or something to that effect, it’s all lies and you can leave that site immediately. One curcumin site states ‘only our product contains nothing besides pure, natural curcumin without any added ingredients”. They fail to mention that virtually zero of their product is absorbed.